{"id":88891,"date":"2026-07-28T09:15:00","date_gmt":"2026-07-28T09:15:00","guid":{"rendered":"https:\/\/www.autoforwardtext.com\/blog\/?p=88891"},"modified":"2026-07-16T20:10:11","modified_gmt":"2026-07-16T20:10:11","slug":"how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot","status":"publish","type":"post","link":"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/","title":{"rendered":"How to Forward Incoming SMS and WhatsApp Messages to HubSpot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">HubSpot may be where your team manages contacts and sales activity, but many customer conversations still begin somewhere else: on a mobile phone, an Android SIM, an iPhone Shortcut, a WhatsApp account, or a connected business number.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/\">AutoForward Text<\/a> can automatically send supported incoming SMS and WhatsApp messages into HubSpot so those conversations do not remain trapped on one device.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a message arrives, AutoForward Text can use the sender&#8217;s phone number to find an existing HubSpot contact or create a new one. The incoming message can then be added as a note or timeline record under that contact.<\/p>\n\n\n\n<style data-wp-block-html=\"css\">\n    ul, ol { padding-left: 24px; }\n    li { margin-bottom: 8px; }\n    .lead { font-size: 19px; color: #374151; }\n    .box { background: #f9fafb; border: 1px solid #e5e7eb; border-radius: 14px; padding: 20px; margin: 24px 0; }\n    .cta { background: #eff6ff; border: 1px solid #bfdbfe; border-radius: 16px; padding: 24px; margin: 34px 0; }\n    .cta h2, .cta h3 { margin-top: 0; border: 0; padding-bottom: 0; }\n    .button { display: inline-block; background: #2563eb; color: #ffffff !important; padding: 12px 18px; border-radius: 8px; margin-top: 10px; text-decoration: none; }\n    .note { background: #fff7ed; border: 1px solid #fed7aa; border-radius: 14px; padding: 18px; margin: 24px 0; }\n    .warning { background: #fef2f2; border: 1px solid #fecaca; border-radius: 14px; padding: 18px; margin: 24px 0; }\n    table { width: 100%; border-collapse: collapse; margin: 22px 0; font-size: 15px; }\n    th, td { border: 1px solid #e5e7eb; padding: 12px; text-align: left; vertical-align: top; }\n    th { background: #f3f4f6; color: #111827; }\n    code { background: #f3f4f6; padding: 2px 6px; border-radius: 5px; font-size: 90%; }\n    .toc { background: #f9fafb; border: 1px solid #e5e7eb; border-radius: 14px; padding: 20px; margin: 28px 0; }\n    .toc h2 { margin-top: 0; border: 0; padding-bottom: 0; font-size: 24px; }\n    .example-message { background: #f8fafc; border-left: 5px solid #2563eb; padding: 18px; margin: 22px 0; border-radius: 10px; }\n    .image-placeholder { border: 2px dashed #cbd5e1; background: #f8fafc; color: #475569; border-radius: 14px; padding: 18px; margin: 26px 0; font-size: 15px; }\n    .flow { text-align: center; font-size: 17px; line-height: 1.9; }\n<\/style>\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can HubSpot receive incoming SMS messages?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. AutoForward Text can send supported incoming SMS messages from connected phones and numbers into HubSpot as contact records and notes.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I forward WhatsApp messages to HubSpot?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Supported incoming WhatsApp messages from connected accounts can be logged under HubSpot contacts.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Do I need to create a HubSpot forwarding rule?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"No. The current MVP begins forwarding supported new messages automatically after HubSpot is connected.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can I choose which device sends messages to HubSpot?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Not currently. HubSpot forwarding is account-wide and applies to supported messages from all connected devices and WhatsApp accounts.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How does AutoForward Text find the HubSpot contact?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"The sender's phone number is used where possible. International number formatting improves matching.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Are old messages imported into HubSpot?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"No. The integration processes supported new messages received after the HubSpot connection is active.\"\n      }\n    }\n  ]\n}\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Quick_Answer_How_to_Forward_SMS_and_WhatsApp_to_HubSpot\" >Quick Answer: How to Forward SMS and WhatsApp to HubSpot<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Automatically_Log_Incoming_Messages_in_HubSpot\" >Automatically Log Incoming Messages in HubSpot<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Why_Connect_Incoming_Messages_to_HubSpot\" >Why Connect Incoming Messages to HubSpot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#HubSpot_SMS_Tools_vs_Incoming_Message_Forwarding\" >HubSpot SMS Tools vs Incoming Message Forwarding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#What_AutoForward_Text_Creates_in_HubSpot\" >What AutoForward Text Creates in HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Supported_Message_Sources\" >Supported Message Sources<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Android_SMS\" >Android SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#iPhone_Shortcuts\" >iPhone Shortcuts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#WhatsApp_Accounts\" >WhatsApp Accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Twilio_Numbers\" >Twilio Numbers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Virtual_Numbers\" >Virtual Numbers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#How_the_HubSpot_Integration_Works\" >How the HubSpot Integration Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#How_to_Connect_HubSpot\" >How to Connect HubSpot<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#1_Sign_In_to_AutoForward_Text\" >1. Sign In to AutoForward Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#2_Open_CRM_Integrations\" >2. Open CRM Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#3_Find_HubSpot_CRM\" >3. Find HubSpot CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#4_Sign_In_to_HubSpot\" >4. Sign In to HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#5_Review_the_Requested_Permissions\" >5. Review the Requested Permissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#6_Return_to_AutoForward_Text\" >6. Return to AutoForward Text<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#How_to_Test_the_HubSpot_Connection\" >How to Test the HubSpot Connection<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Run_the_Test_Push\" >Run the Test Push<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Send_a_Real_Test_SMS\" >Send a Real Test SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Send_a_Real_Test_WhatsApp_Message\" >Send a Real Test WhatsApp Message<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#How_Contact_Matching_Works\" >How Contact Matching Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Forward_Incoming_SMS_to_HubSpot\" >Forward Incoming SMS to HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Forward_WhatsApp_Messages_to_HubSpot\" >Forward WhatsApp Messages to HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Best_Business_Use_Cases\" >Best Business Use Cases<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#1_Local_Service_Businesses\" >1. Local Service Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#2_Real_Estate_and_Property\" >2. Real Estate and Property<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#3_Agencies\" >3. Agencies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#4_Appointment-Based_Businesses\" >4. Appointment-Based Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#5_Shared_Sales_Phones\" >5. Shared Sales Phones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#6_After-Hours_Leads\" >6. After-Hours Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#7_Customer_Support_History\" >7. Customer Support History<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#8_Existing_Mobile_Numbers\" >8. Existing Mobile Numbers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Common_Problems_and_Fixes\" >Common Problems and Fixes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Can_HubSpot_receive_incoming_SMS_messages\" >Can HubSpot receive incoming SMS messages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Can_I_connect_my_existing_mobile_number_to_HubSpot\" >Can I connect my existing mobile number to HubSpot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Can_I_forward_WhatsApp_messages_to_HubSpot\" >Can I forward WhatsApp messages to HubSpot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Do_I_need_Twilio\" >Do I need Twilio?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Do_I_need_to_create_a_HubSpot_forwarding_rule\" >Do I need to create a HubSpot forwarding rule?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#What_happens_if_Pipedrive_or_GoHighLevel_is_also_connected\" >What happens if Pipedrive or GoHighLevel is also connected?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#How_does_AutoForward_Text_find_the_HubSpot_contact\" >How does AutoForward Text find the HubSpot contact?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Can_AutoForward_Text_create_a_new_HubSpot_contact\" >Can AutoForward Text create a new HubSpot contact?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Does_the_original_message_appear_in_HubSpot\" >Does the original message appear in HubSpot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Can_I_reply_from_HubSpot_and_send_the_message_back_as_SMS\" >Can I reply from HubSpot and send the message back as SMS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Are_old_messages_imported\" >Are old messages imported?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#How_do_I_stop_messages_going_to_HubSpot\" >How do I stop messages going to HubSpot?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/#Forward_Incoming_SMS_and_WhatsApp_Messages_to_HubSpot\" >Forward Incoming SMS and WhatsApp Messages to HubSpot<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Answer_How_to_Forward_SMS_and_WhatsApp_to_HubSpot\"><\/span>Quick Answer: How to Forward SMS and WhatsApp to HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Open <strong><a href=\"https:\/\/www.autoforwardtext.com\/helpdesk\/knowledgebase.php?article=54\" target=\"_blank\" rel=\"noreferrer noopener\">CRM Integrations<\/a><\/strong> in AutoForward Text, connect your HubSpot account, approve the requested permissions, and return to the dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once the connection is active, supported incoming SMS and WhatsApp messages from all connected devices and accounts are automatically sent to HubSpot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AutoForward Text can search HubSpot using the sender&#8217;s phone number. If a matching contact exists, the message is added to that contact. If no match exists, a new contact may be created.<\/p>\n\n\n\n<div class=\"cta\">\n<h3><span class=\"ez-toc-section\" id=\"Automatically_Log_Incoming_Messages_in_HubSpot\"><\/span>Automatically Log Incoming Messages in HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Connect AutoForward Text to HubSpot and capture incoming SMS and WhatsApp conversations as contact records and notes.<\/p>\n<p>  <a class=\"button\" href=\"https:\/\/www.autoforwardtext.com\/\">Connect AutoForward Text to HubSpot<\/a>\n<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Connect_Incoming_Messages_to_HubSpot\"><\/span>Why Connect Incoming Messages to HubSpot?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot is useful when the customer history is complete. The problem is that mobile messages often sit outside the CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A salesperson may receive an SMS on a personal or company phone. A WhatsApp enquiry may reach one employee after hours. A local service business may get new leads on a number that has been used for years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without automatic logging:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The team cannot see the original enquiry<\/li>\n\n\n\n<li>Contacts are entered manually or not entered at all<\/li>\n\n\n\n<li>Follow-up depends on one person remembering<\/li>\n\n\n\n<li>Lead sources are difficult to measure<\/li>\n\n\n\n<li>Customer conversations are scattered across phones<\/li>\n\n\n\n<li>Support and sales teams lack context<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Forwarding incoming messages to HubSpot turns those phone conversations into shared CRM history.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HubSpot_SMS_Tools_vs_Incoming_Message_Forwarding\"><\/span>HubSpot SMS Tools vs Incoming Message Forwarding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are several different things people mean when they search for a HubSpot SMS integration.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Workflow<\/th><th>What It Does<\/th><th>Typical Requirement<\/th><\/tr><\/thead><tbody><tr><td>SMS marketing from HubSpot<\/td><td>Sends campaigns or automated outbound messages<\/td><td>HubSpot messaging features, a provider, consent, and compliance setup<\/td><\/tr><tr><td>Two-way texting inside HubSpot<\/td><td>Lets staff send and receive texts through a connected number<\/td><td>A dedicated SMS provider or marketplace integration<\/td><\/tr><tr><td>Incoming phone SMS to HubSpot<\/td><td>Logs messages already received on an existing phone or number<\/td><td>A connected device or message source such as AutoForward Text<\/td><\/tr><tr><td>WhatsApp to HubSpot<\/td><td>Copies supported incoming WhatsApp messages into CRM contact history<\/td><td>A connected WhatsApp account and HubSpot integration<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">AutoForward Text is primarily focused on the third and fourth workflows: capturing incoming messages that already arrive on your phones and WhatsApp accounts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_AutoForward_Text_Creates_in_HubSpot\"><\/span>What AutoForward Text Creates in HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/auto-lead-creation-in-hubspot-by-autoforward.jpeg\" alt=\"\" class=\"wp-image-88897\" style=\"width:588px;height:auto\" srcset=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/auto-lead-creation-in-hubspot-by-autoforward.jpeg 1024w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/auto-lead-creation-in-hubspot-by-autoforward-300x188.jpeg 300w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/auto-lead-creation-in-hubspot-by-autoforward-768x480.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.autoforwardtext.com\/helpdesk\/knowledgebase.php?article=55\">HubSpot integration<\/a> is designed to create a useful contact history from incoming business messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the information available, AutoForward Text can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search for an existing HubSpot contact by phone number<\/li>\n\n\n\n<li>Create a new HubSpot contact when no match is found<\/li>\n\n\n\n<li>Add the incoming message as a note or timeline record<\/li>\n\n\n\n<li>Include the sender&#8217;s phone number<\/li>\n\n\n\n<li>Include the sender&#8217;s name when available<\/li>\n\n\n\n<li>Include the message source<\/li>\n\n\n\n<li>Include the original SMS or WhatsApp message body<\/li>\n\n\n\n<li>Include device or connected-account details where supported<\/li>\n<\/ul>\n\n\n\n<div class=\"example-message\">\n<p><strong>Example incoming SMS:<\/strong><\/p>\n<p>Hello, I need a quote for repairing two air-conditioning units. Can someone call me today?<\/p>\n<\/div>\n\n\n\n<div class=\"example-message\">\n<p><strong>Possible HubSpot result:<\/strong><\/p>\n<p>A new contact is created using the sender&#8217;s phone number, and the message is added as a note under that contact.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This gives sales and support staff a record of what the customer actually said, rather than a vague manually entered note such as \u201cCustomer called.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Supported_Message_Sources\"><\/span>Supported Message Sources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/omnichannel-forward-to-hubspot-1-1024x576.jpg\" alt=\"\" class=\"wp-image-88940\" style=\"width:621px;height:auto\" srcset=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/omnichannel-forward-to-hubspot-1-1024x576.jpg 1024w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/omnichannel-forward-to-hubspot-1-300x169.jpg 300w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/omnichannel-forward-to-hubspot-1-768x432.jpg 768w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/omnichannel-forward-to-hubspot-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot forwarding can begin with several AutoForward Text message sources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Android_SMS\"><\/span>Android SMS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An <a href=\"\/download.php\">Android<\/a> phone receives SMS through its normal SIM card. The AutoForward Text app sends supported incoming messages to the dashboard, where they can be processed for HubSpot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is useful when the business wants to keep an existing mobile number.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"iPhone_Shortcuts\"><\/span>iPhone Shortcuts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Supported <a href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-automatically-forward-texts-from-your-iphone\/\" data-type=\"post\" data-id=\"88274\">iPhone workflows<\/a> can use Apple Shortcuts to send incoming message information to AutoForward Text. Once processed, the message can be passed to HubSpot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WhatsApp_Accounts\"><\/span>WhatsApp Accounts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A connected <a href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-automatically-forward-whatsapp-messages-to-phone-groups-email-more\/\" data-type=\"post\" data-id=\"88618\">WhatsApp account<\/a> can provide supported incoming messages for CRM logging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Twilio_Numbers\"><\/span>Twilio Numbers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A connected <a href=\"https:\/\/www.autoforwardtext.com\/blog\/forward-twilio-sms-to-email\/\" data-type=\"post\" data-id=\"88570\">Twilio<\/a> number can receive SMS in the cloud and send message data into AutoForward Text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Virtual_Numbers\"><\/span>Virtual Numbers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Supported <a href=\"https:\/\/www.autoforwardtext.com\/helpdesk\/knowledgebase.php?article=42\" target=\"_blank\" rel=\"noreferrer noopener\">virtual numbers<\/a> managed through AutoForward Text can also feed incoming message workflows.<\/p>\n\n\n\n<div class=\"note\">\n<p><strong>The message must first reach AutoForward Text.<\/strong> If it does not appear in the AutoForward Text Inbox or message records, HubSpot has nothing to receive.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_HubSpot_Integration_Works\"><\/span>How the HubSpot Integration Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A customer sends an SMS or WhatsApp message.<\/li>\n\n\n\n<li>The connected source receives the message.<\/li>\n\n\n\n<li>AutoForward Text records and processes the incoming message.<\/li>\n\n\n\n<li>The system confirms that HubSpot is connected.<\/li>\n\n\n\n<li>HubSpot is searched for a contact matching the sender&#8217;s phone number.<\/li>\n\n\n\n<li>The existing contact is used, or a new contact is created.<\/li>\n\n\n\n<li>The message is added as a note or timeline record.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/how-hubspot-integration-works.jpg\" alt=\"\" class=\"wp-image-88907\" srcset=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/how-hubspot-integration-works.jpg 960w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/how-hubspot-integration-works-300x169.jpg 300w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/how-hubspot-integration-works-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is not to make HubSpot act like the physical phone. The goal is to ensure the customer conversation becomes visible to the team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To stop new messages from going to HubSpot, disconnect HubSpot from the CRM Integrations page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Connect_HubSpot\"><\/span>How to Connect HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Sign_In_to_AutoForward_Text\"><\/span>1. Sign In to AutoForward Text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Open your <a href=\"\/webpanel\/signin.php\">AutoForward Text dashboard<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Open_CRM_Integrations\"><\/span>2. Open CRM Integrations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Select <strong>CRM Integrations<\/strong> from the left-hand menu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/crm-integrations-1024x640.jpeg\" alt=\"\" class=\"wp-image-88844\" style=\"width:604px;height:auto\" srcset=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/crm-integrations-1024x640.jpeg 1024w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/crm-integrations-300x188.jpeg 300w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/crm-integrations-768x480.jpeg 768w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/crm-integrations.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Find_HubSpot_CRM\"><\/span>3. Find HubSpot CRM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Locate the HubSpot card and select the connection option.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Sign_In_to_HubSpot\"><\/span>4. Sign In to HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot will ask you to sign in and choose the account you want to connect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Review_the_Requested_Permissions\"><\/span>5. Review the Requested Permissions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Approve the permissions needed to search, create, and update the supported HubSpot records.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Return_to_AutoForward_Text\"><\/span>6. Return to AutoForward Text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After authorization, the HubSpot card should show <strong>Connected<\/strong> along with the connected Hub ID.<\/p>\n\n\n\n<div class=\"note\">\n<p><strong>Choose the correct HubSpot account.<\/strong> If you have access to several HubSpot portals, check the account name carefully during authorization.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Test_the_HubSpot_Connection\"><\/span>How to Test the HubSpot Connection<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A successful connection test confirms that AutoForward Text can access the selected HubSpot account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/hubspot-lead-dashboard-1-1-1024x640.jpeg\" alt=\"\" class=\"wp-image-88899\" style=\"width:667px;height:auto\" srcset=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/hubspot-lead-dashboard-1-1-1024x640.jpeg 1024w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/hubspot-lead-dashboard-1-1-300x188.jpeg 300w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/hubspot-lead-dashboard-1-1-768x480.jpeg 768w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/hubspot-lead-dashboard-1-1-1536x960.jpeg 1536w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/hubspot-lead-dashboard-1-1.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Run_the_Test_Push\"><\/span>Run the Test Push<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Use the available HubSpot test option in AutoForward Text. Confirm that the sample contact or note appears in HubSpot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Send_a_Real_Test_SMS\"><\/span>Send a Real Test SMS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Send an SMS to one of your connected phone numbers.<\/li>\n\n\n\n<li>Confirm that it appears in the AutoForward Text Inbox.<\/li>\n\n\n\n<li>Open HubSpot.<\/li>\n\n\n\n<li>Search for the sender&#8217;s phone number.<\/li>\n\n\n\n<li>Confirm that the contact and note were created or updated.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Send_a_Real_Test_WhatsApp_Message\"><\/span>Send a Real Test WhatsApp Message<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Send a WhatsApp message to a connected account.<\/li>\n\n\n\n<li>Confirm that AutoForward Text receives the message.<\/li>\n\n\n\n<li>Open HubSpot and search for the sender.<\/li>\n\n\n\n<li>Check the contact record for the new note or timeline activity.<\/li>\n<\/ol>\n\n\n\n<div class=\"note\">\n<p><strong>If the test push works but the real message does not:<\/strong> the HubSpot connection is probably valid. Check the phone, WhatsApp account, message processing, and AutoForward Text Inbox first.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Contact_Matching_Works\"><\/span>How Contact Matching Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Incoming SMS and WhatsApp messages usually provide a phone number even when they do not provide a full name or email address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AutoForward Text can use that number to search for an existing HubSpot contact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more reliable matching, use complete international phone-number formatting.<\/p>\n\n\n\n<div class=\"box\">\n<p><strong>Recommended:<\/strong><\/p>\n<p><code>+14155552671<\/code><\/p>\n<p><code>+971501234567<\/code><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Inconsistent formatting can lead to duplicate contact records.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Stored Number<\/th><th>Potential Issue<\/th><\/tr><\/thead><tbody><tr><td><code>0501234567<\/code><\/td><td>Local format may be difficult to match internationally<\/td><\/tr><tr><td><code>971501234567<\/code><\/td><td>Country code present but no plus symbol<\/td><\/tr><tr><td><code>+971501234567<\/code><\/td><td>Preferred international format<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If the sender name is unavailable, HubSpot may initially show a contact created mainly from the phone number. The team can update the name later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Forward_Incoming_SMS_to_HubSpot\"><\/span>Forward Incoming SMS to HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/sms-to-hubspot.jpg\" alt=\"\" class=\"wp-image-88906\" style=\"width:608px;height:auto\" srcset=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/sms-to-hubspot.jpg 960w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/sms-to-hubspot-300x169.jpg 300w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/sms-to-hubspot-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.autoforwardtext.com\/helpdesk\/knowledgebase.php?article=55\">SMS-to-HubSpot<\/a> forwarding is useful when customer messages arrive on an existing business phone rather than a dedicated CRM texting number.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A typical workflow looks like this:<\/p>\n\n\n\n<div class=\"box\">\n<p><code>Customer SMS \u2192 Existing business phone \u2192 AutoForward Text \u2192 HubSpot contact and note<\/code><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This is especially helpful for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Long-standing business mobile numbers<\/li>\n\n\n\n<li>Local service companies<\/li>\n\n\n\n<li>Salespeople who already advertise a direct mobile number<\/li>\n\n\n\n<li>Teams that do not want to replace their current SIM<\/li>\n\n\n\n<li>Businesses that only need incoming message logging<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Android option is often the most direct because the phone continues receiving SMS normally through its existing carrier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Forward_WhatsApp_Messages_to_HubSpot\"><\/span>Forward WhatsApp Messages to HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/whatsapp-to-hubspot-workflow.jpg\" alt=\"\" class=\"wp-image-88904\" style=\"width:608px;height:auto\" srcset=\"https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/whatsapp-to-hubspot-workflow.jpg 960w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/whatsapp-to-hubspot-workflow-300x169.jpg 300w, https:\/\/www.autoforwardtext.com\/blog\/wp-content\/uploads\/2026\/07\/whatsapp-to-hubspot-workflow-768x432.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Many businesses receive more enquiries through WhatsApp than SMS. The problem is that those conversations can remain invisible to everyone except the person using the account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With AutoForward Text, supported incoming WhatsApp messages can be sent into HubSpot contact history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A typical workflow looks like:<\/p>\n\n\n\n<div class=\"box\">\n<p><code>Customer WhatsApp message \u2192 Connected WhatsApp account \u2192 AutoForward Text \u2192 HubSpot contact and note<\/code><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This can help with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click-to-WhatsApp advertising leads<\/li>\n\n\n\n<li>Property enquiries<\/li>\n\n\n\n<li>Appointment requests<\/li>\n\n\n\n<li>Product questions<\/li>\n\n\n\n<li>Support conversations<\/li>\n\n\n\n<li>International customer enquiries<\/li>\n<\/ul>\n\n\n\n<div class=\"warning\">\n<p><strong>Current scope:<\/strong> the integration logs incoming WhatsApp information in HubSpot. It does not automatically turn HubSpot into a complete two-way WhatsApp inbox.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Business_Use_Cases\"><\/span>Best Business Use Cases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Local_Service_Businesses\"><\/span>1. Local Service Businesses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Contractors, HVAC companies, plumbers, electricians, repair companies, and cleaning services often receive urgent enquiries by SMS or WhatsApp. Logging those enquiries in HubSpot makes follow-up visible and measurable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Real_Estate_and_Property\"><\/span>2. Real Estate and Property<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Buyer, seller, tenant, landlord, and viewing enquiries can be added to HubSpot without manually entering every phone number.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Agencies\"><\/span>3. Agencies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Agencies receiving WhatsApp leads from advertisements can build a HubSpot contact history from the first incoming message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Appointment-Based_Businesses\"><\/span>4. Appointment-Based Businesses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clinics, salons, consultants, and service providers can capture booking and rescheduling conversations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Shared_Sales_Phones\"><\/span>5. Shared Sales Phones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A single company phone can receive enquiries while the entire sales team gains visibility in HubSpot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_After-Hours_Leads\"><\/span>6. After-Hours Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Messages received outside office hours still reach the CRM, reducing the chance that they are forgotten the next day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Customer_Support_History\"><\/span>7. Customer Support History<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Support conversations can be recorded under the same contact used by sales and account-management teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Existing_Mobile_Numbers\"><\/span>8. Existing Mobile Numbers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses can keep using a familiar number rather than forcing customers to switch to a new CRM-provided number.<\/p>\n\n\n\n<div class=\"box\">\n<p><strong>Current model:<\/strong><\/p>\n<p><code>All supported incoming SMS and WhatsApp messages \u2192 Connected HubSpot account<\/code><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This works best when HubSpot is the main CRM and the business wants automatic message capture rather than complex routing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Problems_and_Fixes\"><\/span>Common Problems and Fixes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Problem<\/th><th>Likely Cause<\/th><th>What to Check<\/th><\/tr><\/thead><tbody><tr><td>HubSpot shows connected but no message appears<\/td><td>The message did not reach AutoForward Text<\/td><td>Confirm that it appears in the AutoForward Text Inbox<\/td><\/tr><tr><td>Test push works but live SMS does not<\/td><td>Phone or device connection issue<\/td><td>Check device status, permissions, app connection, and recent message activity<\/td><\/tr><tr><td>WhatsApp message does not appear<\/td><td>WhatsApp account disconnected or message not processed<\/td><td>Confirm the account is active and the incoming message is visible in AutoForward Text<\/td><\/tr><tr><td>Wrong HubSpot account connected<\/td><td>Incorrect portal selected during authorization<\/td><td>Disconnect HubSpot and reconnect using the correct account<\/td><\/tr><tr><td>Duplicate contacts created<\/td><td>Phone-number format differs<\/td><td>Use consistent international formatting<\/td><\/tr><tr><td>Contact created without a name<\/td><td>The source only provided a phone number<\/td><td>Update the contact manually when the name becomes known<\/td><\/tr><tr><td>HubSpot access stops working<\/td><td>Authorization revoked or permissions changed<\/td><td>Disconnect and reconnect HubSpot<\/td><\/tr><tr><td>Old messages missing<\/td><td>Historical messages are not imported automatically<\/td><td>Send a new test message after connecting HubSpot<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"note\">\n<p><strong>Best diagnostic order:<\/strong> first check AutoForward Text Inbox, then run the HubSpot test push, then review the connected HubSpot account.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_HubSpot_receive_incoming_SMS_messages\"><\/span>Can HubSpot receive incoming SMS messages?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. AutoForward Text can send supported incoming SMS messages from connected phones and numbers into HubSpot as contact records and notes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_I_connect_my_existing_mobile_number_to_HubSpot\"><\/span>Can I connect my existing mobile number to HubSpot?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. An Android phone can continue receiving SMS through its existing SIM while AutoForward Text sends supported incoming messages to HubSpot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_I_forward_WhatsApp_messages_to_HubSpot\"><\/span>Can I forward WhatsApp messages to HubSpot?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Supported incoming WhatsApp messages from connected accounts can be logged under HubSpot contacts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_I_need_Twilio\"><\/span>Do I need Twilio?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. You can use a connected Android phone, supported iPhone workflow, WhatsApp account, or another available message source.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_I_need_to_create_a_HubSpot_forwarding_rule\"><\/span>Do I need to create a HubSpot forwarding rule?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. The current MVP begins forwarding supported new messages automatically after HubSpot is connected.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_happens_if_Pipedrive_or_GoHighLevel_is_also_connected\"><\/span>What happens if Pipedrive or GoHighLevel is also connected?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The same supported incoming message is sent to every connected CRM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_AutoForward_Text_find_the_HubSpot_contact\"><\/span>How does AutoForward Text find the HubSpot contact?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The sender&#8217;s phone number is used where possible. International number formatting improves matching.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_AutoForward_Text_create_a_new_HubSpot_contact\"><\/span>Can AutoForward Text create a new HubSpot contact?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. If no matching contact is found, the integration may create a new contact using the available sender information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does_the_original_message_appear_in_HubSpot\"><\/span>Does the original message appear in HubSpot?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. The incoming SMS or WhatsApp message can be added as a note or timeline record under the contact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_I_reply_from_HubSpot_and_send_the_message_back_as_SMS\"><\/span>Can I reply from HubSpot and send the message back as SMS?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not through this basic CRM logging workflow. Replies written in HubSpot are not automatically sent back through the original SMS or WhatsApp channel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_old_messages_imported\"><\/span>Are old messages imported?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No. The integration processes supported new messages received after the HubSpot connection is active.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_stop_messages_going_to_HubSpot\"><\/span>How do I stop messages going to HubSpot?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Open CRM Integrations and disconnect HubSpot. Existing HubSpot records remain, but future messages will no longer be sent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot works best when customer conversations are attached to the contact record instead of scattered across individual phones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manually copying incoming SMS and WhatsApp messages into HubSpot is not a reliable process. Staff forget, names are entered inconsistently, and important enquiries disappear inside personal devices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AutoForward Text gives businesses a practical way to keep using their existing message sources while automatically creating a shared HubSpot history.<\/p>\n\n\n\n<div class=\"cta\">\n<h2><span class=\"ez-toc-section\" id=\"Forward_Incoming_SMS_and_WhatsApp_Messages_to_HubSpot\"><\/span>Forward Incoming SMS and WhatsApp Messages to HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Use AutoForward Text to capture messages from connected phones and WhatsApp accounts as HubSpot contacts and notes.<\/p>\n<ul>\n<li>Keep using your existing mobile number<\/li>\n<li>Log incoming SMS under HubSpot contacts<\/li>\n<li>Forward supported WhatsApp conversations to HubSpot<\/li>\n<li>Reduce manual CRM data entry<\/li>\n<\/ul>\n<p>  <a class=\"button\" href=\"https:\/\/www.autoforwardtext.com\/\">Connect HubSpot to AutoForward Text<\/a>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>HubSpot may be where your team manages contacts and sales activity, but many customer conversations still begin somewhere else: on a mobile phone, an Android SIM, an iPhone Shortcut, a WhatsApp account, or a connected business number. AutoForward Text can automatically send supported incoming SMS and WhatsApp messages into HubSpot so those conversations do not [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":88892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[84],"tags":[],"class_list":["post-88891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Forward Incoming SMS and WhatsApp Messages to HubSpot - AutoForward Text<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autoforwardtext.com\/blog\/how-to-forward-incoming-sms-and-whatsapp-messages-to-hubspot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Forward Incoming SMS and WhatsApp Messages to HubSpot - AutoForward Text\" \/>\n<meta property=\"og:description\" content=\"HubSpot may be where your team manages contacts and sales activity, but many customer conversations still begin somewhere else: on a mobile phone, an Android SIM, an iPhone Shortcut, a WhatsApp account, or a connected business number. 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